ALISA GANNOTA

Graphic Designer
passionate about creating conscious visual narratives

// ABOUT ME

Email
LinkedIn

Selected Works:

FORBES visual system
PARSONS BENEFIT
branding
STUDIO NITI
branding

SYNTHETIC LETTERFORMS
typographic study

TIPSY
typeface design
ALLDAY
branding
MASHA
exhibition design
KRAFTTRANS

branding

// EXPERIMENTS

portfolio // 2024

KRAFTTRANS

brand redesign // logo design

A new brand identity for Krafttrans logistics draws upon their rich history and original logo mark. In an effort to pay homage to the company's legacy, it utilizes the same typeface and color scheme as the original logo. Additionally, the new version extracts a key element of the logo - a letter "K" - and simplifies it while playing with negative space. The result is a modern and clean design that still pays tribute to Krafttrans' roots.