brand redesign // logo design

A new brand identity for Krafttrans logistics draws upon their rich history and original logo mark. In an effort to pay homage to the company's legacy, it utilizes the same typeface and color scheme as the original logo. Additionally, the new version extracts a key element of the logo - a letter "K" - and simplifies it while playing with negative space. The result is a modern and clean design that still pays tribute to Krafttrans' roots.