branding // logo design

Parsons Benefit is an annual fashion show and gala fundraiser event for student scholarships from Parsons School of Design.  In 2023, Parsons Benefit was held at Cipriani NYC and managed to raise 1.5 million dollars.  The project was led under the supervision of  AIGA Medalist Lucille Tenazas. The design consists of a brand identity, including a comprehensive marketing collateral for the event which encompasses card and email applications, patterns, a dynamic screen presentation template, and animated media.